Fall 2011 Merch Guide

Electric Pulp

Whitney Morris, O’Neill Girls Senior Design Director walks you through our Fall 2011 collection which pulls together a feminine and vintage inspired look. Florals, lace and kitschy prints are paired with washed denim and rugged boots that bring an unpredictable edge to this romantic look.

“A key looks for Fall is Femininity. Anything that has lace, ruffles, floral prints… we’re loving maxi skirts. Floral prints are super feminine, super fun. The key to all of these looks are dressing them down with military over piece or something that makes it a little masculine.”

“You’ll see a little mystical Navajo print. We’re overall loving the Native American theme and you’ll see it in a big way for Holiday 2011.”

Shop our New Arrivals at ShopONeillUSA.com

Sugar Rush Dress

Frankie Jacket

Truly Top

Butterfly Dress

Safari Boot


Chains Tank

Navajo Sweater

Totem Boot

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