O’Neill and Teen Vogue have teamed up once again for the third annual Generation Next Contest; the most innovative fashion design contest in the action sports community.
The contest, a cross between American Idol and Project Runway, is a six month process that gives five high school students the chance to design a look from start to finish with the help of mentors from O’Neill’s design and marketing teams. Each finalist will design a dress or a romper and a handbag and incorporate it into a line encompassing their own take on O’Neill’s spring 2011 collection. The finalists build a team of 15 peers that assist in marketing, modeling and runway production. Months of hard work climax with a top of the line fashion show, including a celebrity host, popular band, pit access and a red carpet. In the end, it is the live audience and an unlimited amount of web cast viewers filled with family and friends that instantly choose a winner via text message by voting on their favorite look.
Here is your first look at the 2010 finalists.
El Modena High School
Fashion Statement: Wear whatever you feel comfortabel in, yet stylish
Style Icon: Chanel Iman
Fashion in 10 Words: Fashion expresses each individual’s personality not only in the inside, but on the outside too.
Torrance High School
Fashion Statement: I dress unique adn up to date. I like to put a little of everything into my style. I absolutely adore vintage clothing and bohemian style.
Stlyle Icon: Mischa Barton
Fashion in 10 Words: It means my life, my strive and my future.
Eagle Rock High School
Fashion Statement: Style is the way one wants to be perceived by creating an image they can be proud of.
Style Icon: Janelle Monae
Fashion in 10 Words: Fashion to me is art in movement, it’s an expression.
Rosary High School
Fashion Statement: I like to mix hand me downs from my grandmother with the new trends of today.
Fashion Icon: My Grandmother
Fashion in 10 words: Fashion is a way of escaping reality.
John F. Kennedy High School
Fashion Statement: Boho shiek with a tint of glam
Style Icon: Gwen Stefani
Fashion in 10 Words: To me fashion means beauty, self-confidence and self expression.
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