O’Neill SEA Paddle!

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Only a few days remain until stand-up paddlers from around the world converge on Manhattan?s waterways for the 5th Annual SEA Paddle NYC. The SEA Paddle is a 28-mile paddle around Manhattan Island for the benefit of eight Autism charities.

The event takes place on August 12th and features a charity amateur race and professional competition. The 26.5-mile race will visit some of New York City?s most celebrated landmarks including the Brooklyn Bridge and Hudson River. Last year, the NYC paddle raised a total of $400,000, with proceeds distributed amongst Surfer?s Environmental Alliance and several Autism organizations. Several hundred competitors are expected to participate in the 2011 event, including 50-100 of the world?s best paddlers from around the world.

O?Neill SUP Team Rider Rob Rojas
Adding a California touch to the festivities, O?Neill will host a Beach Party at the South Street Seaport?s Water Taxi Beach for those who want to support event charity partners and watch each race?s conclusion from Pier 40 on the East River. That night, the venue will transform into the ?White Water Evening,? where guests are encouraged to wear all-white with the Brooklyn Bridge and lower Manhattan as a backdrop.

During SEA Paddle NYC, O?Neill will feature race jerseys made with 30+ UV protection that have been given the International Seal of Recommendation by The Skin Cancer Foundation. The Seal is awarded to sun protection products with a minimum Sun Protection Factor (SPF) 15 or an Ultraviolet Protection Factor (UPF) of 30. These UV protection lycra products, along with the highly popular Hybrid Series shorts, will be prominently featured at all upcoming SUP events.

?When Jack O?Neill created the first wetsuit, the brand made its mark in watersports, and supporting stand up paddle is another example of our commitment over the last six decades,? said O?Neill?s Senior VP of Sales and Marketing, Steve Ward. ?With the increased popularity of SUP, it?s great to see the sport take off from both a casual and competitive standpoint. Adding SUP events, sun-protection products and prominent athletes to our brand roster makes perfect sense and exposes the sport to even more people around the world.?

Check out seapaddlenyc.org to learn more.

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