O’Neill SEA Paddle NYC 2011

Electric Pulp

NEW YORK, NY (August 1, 2011) – 11 days remain until stand-up paddlers from around the world converge on Manhattan’s waterways for the 5th Annual SEA Paddle NYC. As participants continue to train for the 28-mile charity paddle around Manhattan, organized by Surfers’ Environmental Alliance (SEA) and O’Neill, key figures in the surf, stand-up paddle and entertainment industries have come on board in support of SEA and the paddle’s eight autism beneficiaries.

O’Neill will present the O’Neill SEA Paddle NYC, taking place on August 12th in the shadows of the world’s most famous skyline. Featuring both a charity amateur race and professional competition, the 26.5-mile race will visit some of New York City’s most celebrated landmarks, including the Brooklyn Bridge and Hudson River. Last year, the NYC paddle raised a total of $400,000, with proceeds distributed amongst Surfer’s Environmental Alliance and several Autism organizations. Several hundred competitors are expected to participate in the 2011 event, including 50-100 of the world’s best paddlers from around the world.

O’Neill SUP Team Rider Rob Rojas

Adding a California touch to the festivities, O’Neill will host a Beach Party at the South Street Seaport’s Water Taxi Beach for those who want to support event charity partners and watch each race’s conclusion from Pier 40 on the East River. That night, the venue will transform into the ‘White Water Evening,’ where guests are encouraged to wear all-white with the Brooklyn Bridge and lower Manhattan as a backdrop.

During SEA Paddle NYC, O’Neill will feature race jerseys made with 30+ UV protection that have been given the International Seal of Recommendation by The Skin Cancer Foundation. The Seal is awarded to sun protection products with a minimum Sun Protection Factor (SPF) 15 or an Ultraviolet Protection Factor (UPF) of 30. These UV protection lycra products, along with the highly popular Hybrid Series shorts, will be prominently featured at all upcoming SUP events.

“When Jack O’Neill created the first wetsuit, the brand made its mark in watersports, and supporting stand up paddle is another example of our commitment over the last six decades,” said O’Neill’s Senior VP of Sales and Marketing, Steve Ward. “With the increased popularity of SUP, it’s great to see the sport take off from both a casual and competitive standpoint. Adding SUP events, sun-protection products and prominent athletes to our brand roster makes perfect sense and exposes the sport to even more people around the world.”

About Surfers’ Environmental Alliance (SEA)
Surfers’ Environmental Alliance is committed to the preservation and protection of the environmental and cultural elements that are inherent to the sport of surfing. SEA’s goals are achieved through grassroots activism, community involvement, education and humanitarian efforts. The non-profit organization successfully engages in projects that strive to conserve the quality of marine environments; preserve or enhance surf breaks; protect beach-access rights; and safeguard the coastal surf zone from unnecessary development. To learn more, please visit www.seapaddlenyc.org.

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