What’s our current music obsession? Soft Swells! We are digging them so much that we featured their song, “Every Little Thing” in our Spring 2013 Collection video with O’Neill brand ambassador and supermodel Elyse Taylor. Collection available now!
Loving the song? You can purchase it on iTunes!
About Soft Swells:
Sharp and sensible, new Los Angeles based band Soft Swells nails the canny pop sensibility of today’s indie landscape on their self-titled debut ‘Soft Swells’ LP making full use of an arsenal of sounds, including stuttering and snapping drums, handclaps, a ringing xylophone, and subtle electronics. Soft Swells is the new, full-band effort of longtime indie songwriter and gifted storyteller Tim Williams.
Soft Swells was named for and inspired by Williams’ beachy surroundings in California where he relocated after leaving NYC in 2009. Williams had released three very well-received albums under his name for Dovecote Records.
With the release of the ‘Soft Swells’ debut LP out in the world via Austin, TX based Modern Outsider Records, Williams is excited to showcase new songs that were recorded under tight constraints. “I would say ‘control’ is the main theme for this record. Really, what you can and can’t – and how that affects your life.” Soft Swells’ self-titled debut was recorded in the tiny town of Lewes, England, by longtime friend and producer Dave Lynch (Ed Harcourt, Clearlake, Liam Finn) at Bat Box Studios. “I spent a little over a week recording 13 songs as quick as I could before my return flight home. I think it nearly drove Dave mad during this process as we could have really used a solid month for a record this size. Dave had also just had his first baby boy – Monty Moog – and probably only had 5 hours of sleep the entire week. He is a true saint,” says Williams.
The release of the LP in February of 2012 brought much acclaim from the likes of TIME Magazine, USA Today, MTV.com, PopMatters, URB, BuzzbandsLA, Consequence Of Sound and many more. Singles “Every Little Thing” and “Put It On The Line” enjoy airplay on radio across the country, including key stations KROQ, KROX, Live 105, KYSR, WXRT and KCRW. The song “Lifeboats” is currently being featured in a nation-wide Best Buy television ad campaign.
The post Soft Swells “Every Little Thing” – Spring 2013 Collection appeared first on O'Neill.
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