THE ORIGINAL AMERICAN SURF BRAND

Andres Kalinowski

THE ORIGINAL AMERICAN SURF BRAND

The history of O’Neill is mirrored in the histories of Jack O’Neill and of surfing itself. Without Jack O’Neill, there would not be surfing as it is known today. He not only launched O’Neill the original surf brand, he launched the whole notion of the surf industry. The wetsuit, the surf shop, the culture. – They were all Jack.

 

O’Neill continues to stay true to Jack O’Neill’s commitment to innovation. Revolutionary products continue to be at the forefront of the company starting with the Superfreak boardshort, the first 4-way stretch boardshort in the market; evolving into the HyperFreak boardshort franchise with the introduction of the Hyperfreak Hydro, featuring O’Neill Hyperdry fabric that has been ultrasonically welded allowing for more stretch and movement; and the evolution of the Hybrid category highlighted by the Traveler Hybrid, the combination walkshort and boardshort that has everything you need for the traveling surfer.

 

 

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