ABOUT JACK O'NEILL
O'Neill Heritage
1950'S
Shop NowThe First Surfshop
Jack O’Neill opens the first surf shop in 1952 off The Great Highway, San Francisco. He later invents the neoprene wetsuit through experimentation with WWII diving vests. An entire industry is born.
The First Surfshop
Jack O’Neill opens the first surf shop in 1952 off The Great Highway, San Francisco. He later invents the neoprene wetsuit through experimentation with WWII diving vests. An entire industry is born.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_180x.jpg?v=1613674438 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_360x.jpg?v=1613674438 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_540x.jpg?v=1613674438 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_720x.jpg?v=1613674438 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_900x.jpg?v=1613674438 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_50_960x.jpg?v=1613674438 960w)
1960'S
Moves to Santa Cruz
The O’Neill brand moves from San Francisco to Santa Cruz and goes full force into the wetsuit business, expanding the line to feature different styles and a women’s fit.
Moves to Santa Cruz
The O’Neill brand moves from San Francisco to Santa Cruz and goes full force into the wetsuit business, expanding the line to feature different styles and a women’s fit.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_180x.jpg?v=1613674438 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_360x.jpg?v=1613674438 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_540x.jpg?v=1613674438 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_720x.jpg?v=1613674438 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_900x.jpg?v=1613674438 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_60_960x.jpg?v=1613674438 960w)
1970'S
The Supersuit Wetsuit
O’Neill begins experimenting with the Supersuit wetsuit and surf leash. Both take hold and push the boundaries of innovation within the surf and diving communities.
The Supersuit Wetsuit
O’Neill begins experimenting with the Supersuit wetsuit and surf leash. Both take hold and push the boundaries of innovation within the surf and diving communities.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_180x.jpg?v=1613674439 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_360x.jpg?v=1613674439 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_540x.jpg?v=1613674439 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_720x.jpg?v=1613674439 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_900x.jpg?v=1613674439 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_70_960x.jpg?v=1613674439 960w)
1980'S
The Surf Bootie & Rash Guard
The split-toe surf bootie allows for a more natural feel on the board, becoming a standard design that would be copied for decades to follow. The invention of the rash guard becomes just as prominent, allowing for a more comfortable surf experience.
The Surf Bootie & Rash Guard
The split-toe surf bootie allows for a more natural feel on the board, becoming a standard design that would be copied for decades to follow. The invention of the rash guard becomes just as prominent, allowing for a more comfortable surf experience.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_180x.jpg?v=1613674439 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_360x.jpg?v=1613674439 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_540x.jpg?v=1613674439 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_720x.jpg?v=1613674439 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_900x.jpg?v=1613674439 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_80_960x.jpg?v=1613674439 960w)
1990'S
The Animal Wetsuit
With wetsuit durability and comfort being a primary focus, O’Neill uses the best available materials to create the Animal Wetsuit. It is the first to feature knee pads, a key design aspect that eventually expands to every model.
The Animal Wetsuit
With wetsuit durability and comfort being a primary focus, O’Neill uses the best available materials to create the Animal Wetsuit. It is the first to feature knee pads, a key design aspect that eventually expands to every model.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_180x.jpg?v=1613674439 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_360x.jpg?v=1613674439 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_540x.jpg?v=1613674439 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_720x.jpg?v=1613674439 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_900x.jpg?v=1613674439 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_90_960x.jpg?v=1613674439 960w)
2000'S
Hybrids & Superfreak Boardshorts
O’Neill Hybrid shorts are released, creating a walkshort that is as comfortable on land as in the water. Superfreak Series boardshorts push the boundaries of stretch fabrication with the addition of a neoprene panel, allowing surfers more freedom of movement than ever before.
Hybrids & Superfreak Boardshorts
O’Neill Hybrid shorts are released, creating a walkshort that is as comfortable on land as in the water. Superfreak Series boardshorts push the boundaries of stretch fabrication with the addition of a neoprene panel, allowing surfers more freedom of movement than ever before.
![](http://us.oneill.com/cdn/shop/files/TIMELINE3RD_00_180x.jpg?v=1613674440 180w, //us.oneill.com/cdn/shop/files/TIMELINE3RD_00_360x.jpg?v=1613674440 360w, //us.oneill.com/cdn/shop/files/TIMELINE3RD_00_540x.jpg?v=1613674440 540w, //us.oneill.com/cdn/shop/files/TIMELINE3RD_00_720x.jpg?v=1613674440 720w, //us.oneill.com/cdn/shop/files/TIMELINE3RD_00_900x.jpg?v=1613674440 900w, //us.oneill.com/cdn/shop/files/TIMELINE3RD_00_960x.jpg?v=1613674440 960w)
2010'S
The Hyperfreak Series
O’Neill releases the Hyperfreak Series wetsuit featuring Technobutter neoprene, the lightest and most flexible material on the market. The Hyperfreak Hydro featuring the “No Tie Fly” closure system changes the game in boardshort design, maximizing comfort and security in the water.
The Hyperfreak Series
O’Neill releases the Hyperfreak Series wetsuit featuring Technobutter neoprene, the lightest and most flexible material on the market. The Hyperfreak Hydro featuring the “No Tie Fly” closure system changes the game in boardshort design, maximizing comfort and security in the water.
![](http://us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_180x.jpg?v=1613674440 180w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_360x.jpg?v=1613674440 360w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_540x.jpg?v=1613674440 540w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_720x.jpg?v=1613674440 720w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_900x.jpg?v=1613674440 900w, //us.oneill.com/cdn/shop/files/TIMELINE_3RD_10_960x.jpg?v=1613674440 960w)