As “Shelter-in-Place” restrictions are slowly lifting in the United States, all of us have an opportunity to help the future success of our local surf shops. The surf shop remains a crucial part of every surf community, offering a sense of kinship and belonging outside of the water. With doors opening once again, we encourage everyone to check in with their local shop for store hours and updated social distance guidelines. Let’s get back to being First Name in the Water and support them as they have supported us.