The Hawaii Packing List: Swim Edition
We spent a few days on the North Shore with Eden, Honolua, and Yasmine shooting our latest women’s swimwear collection. Our schedule consisted of early call times, beach days, shave...

CONGRATS to our girl Honolua Blomfield on her 2017 Women's World Longboard Champion title!!
At the Taiwan Open World Longboard Championships this past week, in clean 3-4 ft surf, Hono defeated veteran longboarder, Lindsay Steinriede. Hono's combined heat total was 18.6 to Lindsay's 16.5. Placing first in Taiwan, combined with an equal 3rd finish at the Papua New Guinea LCT, put her in the top spot to claim the title.
We could not be more proud of her accomplishments this year.
Follow Honolua on Instagram to see her Championship celebrations, @honoluablomfield.


Photos: WSL
We spent a few days on the North Shore with Eden, Honolua, and Yasmine shooting our latest women’s swimwear collection. Our schedule consisted of early call times, beach days, shave...
Meet Cat Wright: Master Stylist and Friend Of O’Neill Cat Wright is a master stylist and dear friend that's been working with O'Neill for a while now. We wanted to...